Brian Tracy and his contributions on time management

Topic Courtesy Mr Anamitra Roy

Compiled by Mr Prapanna Lahiri

Brian Tracy is one of America’s leading specialists on enhancement of personal effectiveness, increasing self awareness, development of human potential and art of salesmanship. He now heads his company Brian Tracy International which specialises in training and development of individual capabilities. He has offered consultancy to more than 1000 companies and has spoken in no less than 5,000 talk shows addressing 5 million people worldwide about ways and means for faster achievement of individual and organisational goals. He has authored 60 books including the best seller ‘Psychology of Achievement’ and has produced more than 500 audio and video learning programmes on enhancement of professional effectiveness. Before he founded his company he was the Chief Operating Officer of a $265 million dollar development company. He has contributed his expertise in a wide arena of disciplines such as Professional Training and Coaching, Business Coaching, Business Training, Entrepreneurial Success, Management Skills, Speaking Techniques, Power Networking, Personal Development, Sales Training, Leadership, Online Learning and Time Management.

Time management is one area which is of immense value in today’s fast paced world. Success or failure of an executive greatly depends on how well time is managed. Time is an irreplaceable resource, a precious asset which is inexorable and cannot be saved; it cannot be retrieved once lost. In prospective terms, one can always think one would make more money on the next contract, one would do a better job on the next project, one could have better luck with the next relationship but the one invaluable resource lost would be time that went by. Better someone utilises time today, greater is the reward.

Brian Tracy’s prescription for better time management is based on the following organisational skills:

  1. The work programme for the entire next day should be planned the night or the evening before. Before reaching home from work on a day, one should have chalked out and written down the task list for the following day. Once the plans are done in black and white, one will not have a sleepless night before.
  2. It is important to decide how to schedule one’s time properly. It is worthwhile to know what to do next every time one item is completed on one’s to-do list. Having planned for a day, a week or a month will lend someone greater feeling of control over the time to be consumed for planned actions.
  3. It is essential to identify the most valuable things one does at work. The motto is to organise one’s time in such a way that will facilitate doing more of these.
  4. An early start to a day will give one enough time to think and quietly reflect on the tasks ahead for the day. This can help one save many hours while actually executing the said tasks.
  5. A better organised filing system at home or work is important to avoid wastage of time in looking for misplaced materials, during working hours. A simple alphabetical order of filing, backed by maintenance of a master record of title and location of a file, will be an easily workable retrieval system.
  6. It is important for an executive to structure the working day by identifying his/ her “Internal Prime time” and the “External Prime Time.” Internal prime time is the time of the day when the body clock of a person allows him/ her to remain most alert, creative, rested and productive. One should be aware of one’s internal prime time to schedule the most important jobs during this period, for maximum productivity. On the other side the external prime time is the time when the customers and clients are readily available.
  7. Hard work without interruption for long periods is an enormously powerful way to increase productivity. Real time studies have revealed that one hour of uninterrupted work during travelling is equivalent of three hours of work in a normal work environment. The emphasis is on the word “uninterrupted.”

The type of time management that Brain Tracy essentially advocates is “a proven time management system that will help you stop wasting time and start getting more important tasks done faster!” Tracy’s clue is “stop procrastinating and get more done in less time!”



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